It started with cigars…

Geoffrey Cole is a Toronto-based photographer and owner of Shooting the Indies. He began his career specializing in product photography curating social media content for cigar brands. A former musician, Geoffrey began the shift from front man to ‘camera man’. He brought his camera everywhere - including a wrestling event where he sat five rows back planning to take a few photos without getting in anyone’s way. A hobby, a passion for wrestling and raw storytelling drove Geoffrey’s ability to specialize in portrait and in-ring photography. 

Geoffrey has worked with a number of promotions in Canada and the United States, and his content has been featured on the current WWE champion Pete Dunne’s social media. 

Geoffrey is a fan first. He draws his inspiration from decades of watching characters evolve, pivoting storylines and electrifying moments that make his work resonate with fans all over the globe. 

If you would like to work together, email